History is Marketing

People Want to Know Where You Come From

Whether you’ve been in business for five years or 50 years, your business has a story that is unique.

In today’s world, people are hungry to feel connected to other people. Doubt it? Look at the soaring popularity of social media in the last decade. So what does that mean to a business person? Our customers want to feel that they are connected to us. They want to be emotionally engaged. So how do we get connected?

It’s simple. What’s the first thing you do when you meet someone new? You ask who they are and what they do. And then how they got there. It’s the starting point of any relationship. Your customers are no different. They want to know who you are and where you came from.

Sharing where you came from – your business’s history – can be integral to attracting potential clients to your business. Customers choose where to do business based on how you make them feel and by your reputation. Your history is your reputation.

So put your history to work for you! Make it part of your marketing strategy. Here are some ideas to get started:

• Use your website. Add a webpage outlining your company’s history. If you’re a sole proprietor or small business, include your history in your personal bio. People love photographs and images, so be sure to include lots of meaningful ones.

• Create an historical display in your office. Again, people love photographs, so use them!

• Celebrate your anniversaries. Make sure to include it in your newsletter, on your website, in all your promotional materials. And notify the press. They’re always looking for stories; make sure you’re one of them.

• Use social media. Update your Facebook status or tweet significant events in your business’s history.

• Be real. It’s scary, but consider sharing some of your failures (the ones you’ve learned from!) as well as your successes. Just as people who share their true selves are more appealing, so are businesses.


[Natalie’s note: I wrote the above blog for Insight Marketing in Charlottetown. Check out their website at www.insightmarketingpei.com!]